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Microsoft Clarity
Data AI

Microsoft Clarity

Free user behavior analytics with heatmaps.

4.7
freebeginnerFeaturedTrendingVerifiedSince 2023-01
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About Microsoft Clarity

Microsoft Clarity is a 100% free behavioral analytics tool built by Microsoft, widely used by US web developers, digital marketers, SaaS founders, and e-commerce store owners. It gives you a complete visual picture of how real visitors interact with your website — where they click, how far they scroll, and exactly where they lose interest and leave. Clarity's two core features are heatmaps and session recordings. Heatmaps show you aggregate click, scroll, and move patterns across your entire site in a color-coded visual. Session recordings let you replay individual user visits, including the ability to automatically flag frustration signals like rage clicks (rapid repeated clicking) and dead clicks (clicking on non-interactive elements). For US businesses managing CCPA compliance, Clarity is fully CCPA- and GDPR-compliant and automatically masks sensitive input fields — passwords, credit card numbers, and personal data — without any manual configuration.

What makes Microsoft Clarity exceptional for US users is that it has no usage limits whatsoever — unlimited sessions, unlimited recordings, unlimited heatmaps — all for free, forever. This makes it the most compelling free alternative to Hotjar (which charges $39–$99/month) and FullStory (which starts at $199/month) for US businesses watching their SaaS tool budget. In 2026, Clarity added an AI Copilot feature that generates natural language summaries of user behavior — instead of manually watching hours of session recordings, you can ask Clarity "Where are users getting confused on my checkout page?" and get an instant AI-generated answer. Clarity also integrates directly with Google Analytics 4, combining behavioral data (what users do) with traffic data (how they arrived) in a single dashboard.

How It Works
1

Sign up for free at clarity.microsoft.com — no credit card required.

2

Add the lightweight Clarity tracking script to your website's <head> tag, or install via the Google Tag Manager integration.

3

Clarity begins recording user sessions and generating heatmaps automatically — no configuration needed.

4

View click, scroll, and movement heatmaps in your dashboard to identify where users engage most and where they drop off.

5

Use session recordings to watch real user visits and pinpoint exact moments of confusion or frustration.

6

Ask the AI Copilot natural language questions about your users' behavior to get instant insights without manually reviewing recordings.

Platforms
WebExtension
Best For
IndividualsTeamsEnterprise
Screenshot
Microsoft Clarity screenshot

Capabilities & Features

Free Tier
API Access
Browser Extension
No Signup RequiredOpen SourceWorks OfflineCustomizableMultimodalVoice InputImage InputImage OutputVideo InputVideo OutputAudio OutputFile UploadWeb SearchCode ExecutionPluginsMemoryCollaborationWhite LabelSelf-Hostable

Common Use Cases

1

session-recording

2

heatmap-analysis

3

conversion-rate-optimization

4

ux-research

5

e-commerce-analytics

6

website-debugging

7

a-b-test-analysis

8

rage-click-detection

Frequently Asked Questions

Is Microsoft Clarity free to use?

Microsoft Clarity is 100% free to use. It offers full access to its core features without subscription fees or credit card requirements.

What is Microsoft Clarity used for?

Microsoft Clarity is a leading data ai platform designed for individuals, teams, enterprise. Microsoft Clarity is a 100% free behavioral analytics tool built by Microsoft, widely used by US web developers, digital marketers, SaaS founders, and e-commerce store owners. It gives you a complete visual picture of how real visitors interact with your website — where they click, how far they scroll, and exactly where they lose interest and leave. Clarity's two core features are heatmaps and session recordings. Heatmaps show you aggregate click, scroll, and move patterns across your entire site in a color-coded visual. Session recordings let you replay individual user visits, including the ability to automatically flag frustration signals like rage clicks (rapid repeated clicking) and dead clicks (clicking on non-interactive elements). For US businesses managing CCPA compliance, Clarity is fully CCPA- and GDPR-compliant and automatically masks sensitive input fields — passwords, credit card numbers, and personal data — without any manual configuration.

What are the best alternatives to Microsoft Clarity?

The top alternatives to Microsoft Clarity in 2026 include Docsumo, Databricks, Snowflake, Unstructured Ai. Each alternative offers distinct trade-offs in features, pricing models, and workflow integrations.

Does Microsoft Clarity support API access or integrations?

Yes, Microsoft Clarity provides API access for developers and automated software pipelines, allowing direct integration into custom applications and enterprise workflows.

Pricing Modelfree

Free Plan

Completely free. No session limits, no recording limits, no heatmap limits, no paid tier. Includes AI Copilot, Google Analytics integration, CCPA/GDPR compliance, and automatic data masking. No credit card required.

Get Started

Direct link · Verified & reader-supported

Pros & Cons

100% free with no traffic limits, no session caps, and no paid upgrade required — ever

Unlimited session recordings and heatmaps from day one

AI Copilot generates natural language insights from user behavior data

Google Analytics 4 integration combines behavioral and traffic data in one view

Fully CCPA- and GDPR-compliant with automatic sensitive data masking

Lightweight script that does not slow down your website's load speed

Side-by-side heatmap comparison for A/B test analysis

No built-in funnel analysis, A/B testing, or conversion goal tracking

Session data retention is limited to 90 days

Dashboard interface is less polished than paid competitors like Hotjar or FullStory

Cannot be used on websites or apps targeting users under 18

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