Microsoft Clarity
Free user behavior analytics with heatmaps.
About Microsoft Clarity
Microsoft Clarity is a 100% free behavioral analytics tool built by Microsoft, widely used by US web developers, digital marketers, SaaS founders, and e-commerce store owners. It gives you a complete visual picture of how real visitors interact with your website — where they click, how far they scroll, and exactly where they lose interest and leave. Clarity's two core features are heatmaps and session recordings. Heatmaps show you aggregate click, scroll, and move patterns across your entire site in a color-coded visual. Session recordings let you replay individual user visits, including the ability to automatically flag frustration signals like rage clicks (rapid repeated clicking) and dead clicks (clicking on non-interactive elements). For US businesses managing CCPA compliance, Clarity is fully CCPA- and GDPR-compliant and automatically masks sensitive input fields — passwords, credit card numbers, and personal data — without any manual configuration.
What makes Microsoft Clarity exceptional for US users is that it has no usage limits whatsoever — unlimited sessions, unlimited recordings, unlimited heatmaps — all for free, forever. This makes it the most compelling free alternative to Hotjar (which charges $39–$99/month) and FullStory (which starts at $199/month) for US businesses watching their SaaS tool budget. In 2026, Clarity added an AI Copilot feature that generates natural language summaries of user behavior — instead of manually watching hours of session recordings, you can ask Clarity "Where are users getting confused on my checkout page?" and get an instant AI-generated answer. Clarity also integrates directly with Google Analytics 4, combining behavioral data (what users do) with traffic data (how they arrived) in a single dashboard.
Sign up for free at clarity.microsoft.com — no credit card required.
Add the lightweight Clarity tracking script to your website's <head> tag, or install via the Google Tag Manager integration.
Clarity begins recording user sessions and generating heatmaps automatically — no configuration needed.
View click, scroll, and movement heatmaps in your dashboard to identify where users engage most and where they drop off.
Use session recordings to watch real user visits and pinpoint exact moments of confusion or frustration.
Ask the AI Copilot natural language questions about your users' behavior to get instant insights without manually reviewing recordings.
Capabilities & Features
Common Use Cases
session-recording
heatmap-analysis
conversion-rate-optimization
ux-research
e-commerce-analytics
website-debugging
a-b-test-analysis
rage-click-detection
Frequently Asked Questions
Is Microsoft Clarity free to use?
Microsoft Clarity is 100% free to use. It offers full access to its core features without subscription fees or credit card requirements.
What is Microsoft Clarity used for?
Microsoft Clarity is a leading data ai platform designed for individuals, teams, enterprise. Microsoft Clarity is a 100% free behavioral analytics tool built by Microsoft, widely used by US web developers, digital marketers, SaaS founders, and e-commerce store owners. It gives you a complete visual picture of how real visitors interact with your website — where they click, how far they scroll, and exactly where they lose interest and leave. Clarity's two core features are heatmaps and session recordings. Heatmaps show you aggregate click, scroll, and move patterns across your entire site in a color-coded visual. Session recordings let you replay individual user visits, including the ability to automatically flag frustration signals like rage clicks (rapid repeated clicking) and dead clicks (clicking on non-interactive elements). For US businesses managing CCPA compliance, Clarity is fully CCPA- and GDPR-compliant and automatically masks sensitive input fields — passwords, credit card numbers, and personal data — without any manual configuration.
What are the best alternatives to Microsoft Clarity?
The top alternatives to Microsoft Clarity in 2026 include Docsumo, Databricks, Snowflake, Unstructured Ai. Each alternative offers distinct trade-offs in features, pricing models, and workflow integrations.
Does Microsoft Clarity support API access or integrations?
Yes, Microsoft Clarity provides API access for developers and automated software pipelines, allowing direct integration into custom applications and enterprise workflows.
Free Plan
Completely free. No session limits, no recording limits, no heatmap limits, no paid tier. Includes AI Copilot, Google Analytics integration, CCPA/GDPR compliance, and automatic data masking. No credit card required.
Direct link · Verified & reader-supported
Pros & Cons
100% free with no traffic limits, no session caps, and no paid upgrade required — ever
Unlimited session recordings and heatmaps from day one
AI Copilot generates natural language insights from user behavior data
Google Analytics 4 integration combines behavioral and traffic data in one view
Fully CCPA- and GDPR-compliant with automatic sensitive data masking
Lightweight script that does not slow down your website's load speed
Side-by-side heatmap comparison for A/B test analysis
No built-in funnel analysis, A/B testing, or conversion goal tracking
Session data retention is limited to 90 days
Dashboard interface is less polished than paid competitors like Hotjar or FullStory
Cannot be used on websites or apps targeting users under 18
Alternatives
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Snowflake
Cloud data platform for AI
Snowflake is a cloud-based data warehousing platform that enables organizations to store, process, and analyze large volumes of data. It supports AI and machine learning workloads with seamless integrations.
Docsumo
Automate document processing with accuracy.
Docsumo automates document processing with high accuracy, reducing manual data entry. It supports various document types for efficient data extraction.
Unstructured
Enterprise document ingestion & unstructured ETL pipeline for RAG
Unstructured is the leading enterprise ETL (Extract, Transform, Load) platform engineered to prepare messy, unstructured business documents for Retrieval-Augmented Generation (RAG) and LLM fine-tuning. Over 80% of enterprise data lives in complex formats like scanned PDFs, PowerPoint decks, Word files, HTML tables, and email threads that break standard text scrapers. Unstructured utilizes specialized computer vision and vision-language models to segment documents into structural semantic elements (titles, paragraphs, headers, embedded tables, and image captions) while preserving exact spatial and hierarchical context. Available as an open-source Python library and a high-throughput serverless cloud API, Unstructured integrates directly with LangChain, LlamaIndex, and major vector databases to power mission-critical enterprise knowledge retrieval.
Vanna AI
Open-source Python RAG framework for SQL database generation
Vanna AI is an open-source Python-based RAG (Retrieval-Augmented Generation) framework engineered to generate high-accuracy SQL queries from plain English questions. Unlike general-purpose chatbots that frequently hallucinate non-existent database columns and tables, Vanna trains specifically on your database schema, table DDL, documentation, and historical query logs. When a business user or developer asks a natural language question, Vanna retrieves relevant schema definitions and validated SQL examples to construct an accurate, executable SQL query for PostgreSQL, Snowflake, BigQuery, MySQL, SQLite, or SQL Server. With over 12,000 GitHub stars, Vanna allows organizations to deploy self-hosted text-to-SQL agents inside Slack, Streamlit dashboards, or internal REST APIs without exposing private database records to third parties.
Qdrant
High-performance vector database and similarity search engine for AI
Qdrant is an open-source, high-performance vector database and similarity search engine engineered in Rust for production AI systems, semantic search engines, and Retrieval-Augmented Generation (RAG) pipelines. It provides lightning-fast nearest-neighbor search with rich payload filtering and custom distance metrics. Unlike traditional databases adapted for vectors, Qdrant was designed from day one to handle high-dimensional neural embeddings at scale. Its Rust engine provides memory-efficient vector quantization (scalar, product, and binary), allowing engineering teams to search billions of vectors on cost-effective cloud hardware.
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