AI Tool
Microsoft Clarity
Free user behavior analytics with heatmaps.
About Microsoft Clarity
Microsoft Clarity is a 100% free behavioral analytics tool built by Microsoft, widely used by US web developers, digital marketers, SaaS founders, and e-commerce store owners. It gives you a complete visual picture of how real visitors interact with your website — where they click, how far they scroll, and exactly where they lose interest and leave. Clarity's two core features are heatmaps and session recordings. Heatmaps show you aggregate click, scroll, and move patterns across your entire site in a color-coded visual. Session recordings let you replay individual user visits, including the ability to automatically flag frustration signals like rage clicks (rapid repeated clicking) and dead clicks (clicking on non-interactive elements). For US businesses managing CCPA compliance, Clarity is fully CCPA- and GDPR-compliant and automatically masks sensitive input fields — passwords, credit card numbers, and personal data — without any manual configuration.
What makes Microsoft Clarity exceptional for US users is that it has no usage limits whatsoever — unlimited sessions, unlimited recordings, unlimited heatmaps — all for free, forever. This makes it the most compelling free alternative to Hotjar (which charges $39–$99/month) and FullStory (which starts at $199/month) for US businesses watching their SaaS tool budget. In 2026, Clarity added an AI Copilot feature that generates natural language summaries of user behavior — instead of manually watching hours of session recordings, you can ask Clarity "Where are users getting confused on my checkout page?" and get an instant AI-generated answer. Clarity also integrates directly with Google Analytics 4, combining behavioral data (what users do) with traffic data (how they arrived) in a single dashboard.
How It Works
Sign up for free at clarity.microsoft.com — no credit card required.
Add the lightweight Clarity tracking script to your website's <head> tag, or install via the Google Tag Manager integration.
Clarity begins recording user sessions and generating heatmaps automatically — no configuration needed.
View click, scroll, and movement heatmaps in your dashboard to identify where users engage most and where they drop off.
Use session recordings to watch real user visits and pinpoint exact moments of confusion or frustration.
Ask the AI Copilot natural language questions about your users' behavior to get instant insights without manually reviewing recordings.
Capabilities & Features
Not Available
Ideal Use Cases
Pricing
Completely free. No session limits, no recording limits, no heatmap limits, no paid tier. Includes AI Copilot, Google Analytics integration, CCPA/GDPR compliance, and automatic data masking. No credit card required.
Pros & Cons
100% free with no traffic limits, no session caps, and no paid upgrade required — ever
Unlimited session recordings and heatmaps from day one
AI Copilot generates natural language insights from user behavior data
Google Analytics 4 integration combines behavioral and traffic data in one view
Fully CCPA- and GDPR-compliant with automatic sensitive data masking
Lightweight script that does not slow down your website's load speed
Side-by-side heatmap comparison for A/B test analysis
No built-in funnel analysis, A/B testing, or conversion goal tracking
Session data retention is limited to 90 days
Dashboard interface is less polished than paid competitors like Hotjar or FullStory
Cannot be used on websites or apps targeting users under 18